The Center for Marketing Research at UMass/Dartmouth presents convincing evidence in a new study today that Fortune 500 companies have peaked (for now) in their use of blogs, Facebook and Twitter — an effective definition of social media today.
They conclude:
“These results may signal a leveling off and possibly retrenchment when it comes to the adoption of social media among the 2011 F500. There is also evidence of change in the adoption of these tools by industry and a clear sign from some companies that these are not part of their communications strategy. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media. At the very least, this group appears to have slowed or stopped its adoption of the three most prominent tools—Blogging, Facebook and Twitter.”
