Posted by: David | February 5, 2013

Super Social Super Bowl … And the News Is?

Data news all over the place today about how many more social media posts there were around this Super Bowl compared with the previous one.

For instance, Mashable reports, “Super Bowl Social Media Activity 3 Times Higher Than 2012.”

Is this news anymore? Social is mainstream.

And 88% of that social activity came via mobile devices. Again, who watches football in front of a desktop?

Meanwhile Jeremiah Owyang digs through a trove of data to find that brands are integrating social like crazy (not surprising) and that hashtags and corporate URLs were in, Facebook out. (I oversimplify, but the trend exists.)

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Posted by: David | January 29, 2013

Google+ Second Largest Social Platform, Or So They Say

http://globalwebindex.net/thinking/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/

GlobalWebIndex reports that its surveys show Google+ is now second only to Facebook in audience size, and that it has grown to half of Facebook’s 1 billion users.
And Facebook seems to have turned around that stagnation problem it had earlier in 2012.

Posted by: David | January 24, 2013

Over-65 Workforce: Good News & Bad News

Over-65 Workforce: Good News & Bad News

More people over 65 have to work.
More people over 65 are able to work.
Census Bureau lays it out with state-by-state breakouts.
A ‘must read’ for anyone close to 65. Click photo for link.

Lots of infographics are beautiful. Some are useful. A few are both.

Nielsen’s Consumer Media Universe is both.

Consumer-Usage-Report-2012-FULL-SIZED

 

Legible version, and it IS worth reading, is at http://blog.nielsen.com/nielsenwire/consumer/exploring-the-consumer-media-universe/

Posted by: David | January 7, 2013

Top 10 Burning Issues for Digital from comScore

From Gian Fulgoni, they are:

Much detail and insigh at: http://www.comscore.com/Insights/Blog/The_Top_Ten_Burning_Issues_in_Digital

Posted by: David | January 27, 2012

Research Backlog: Titles, Dates & Links

Time flies, and some things get stuck in piles awaiting the “opportune moment” for adequate study, which never comes.

From the pile:

Posted by: David | November 8, 2011

Fortune 500 Tired of Social Media? Maybe. [Dartmouth]

The Center for Marketing Research at UMass/Dartmouth presents convincing evidence in a new study today that Fortune 500 companies have peaked (for now) in their use of blogs, Facebook and Twitter — an effective definition of social media today.

They conclude:

“These results may signal a leveling off and possibly retrenchment when it comes to the adoption of social media among the 2011 F500. There is also evidence of change in the adoption of these tools by industry and a clear sign from some companies that these are not part of their communications strategy. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media. At the very least, this group appears to have slowed or stopped its adoption of the three most prominent tools—Blogging, Facebook and Twitter.”

For the last 8 years, analyst Mary Meeker has identified the top trends affecting and flowing from the new digital technology.

But her thoughts rely on data, and that alone makes her stand out in the chattering crowd.

Here are her 11 trends for 2011, pulled directly from slide 3 of her presentation. (My notes in parentheses.)

  1. Globality – We Aren’t In Kansas Anymore… (Take a look at where traffic is coming from.)
  2. Mobile – Early Innings Growth, Still… (Lots of room for smartphone growth)
  3. User Interface – Text  Graphical  Touch / Sound / Move (Think iPad, Siri)
  4. Commerce – Fast / Easy / Fun / Savings = More Important Than Ever… (Cheaper elsewhere)
  5. Advertising – Lookin’ Good…
  6. Content Creation – Changed Forever
  7. Technology / Mobile Leadership – Americans Should Be Proud (Windows installation < 50% on Net-enabled devices since 2Q2010)
  8. Mega-Trend of 21st Century = Empowerment of People via Connected Mobile Devices (Think Japanese quake & Twitter)
  9. Authentic Identity – The Good / Bad / Ugly. But Mostly Good? (‘Only time will tell how all this plays out…’)
  10. Economy – Lots of Uncertainty
  11. USA Inc. – Pay Attention! (Spending AND revenue are problems)

Find the full presentation on Scribd.

Posted by: David | September 14, 2011

Growth of Social Media [Infographic]

Amazing.

Yesterday we looked at the World Wide Web through the 1996 lens of OnlineUniversity.net.

Today, watch what happens with social media between 2005 and the present in an infographic from Search Engine Journal.

Was it just six years ago that only 16% of 18-29-year-olds, the most avid users of social media, were networking online? (Now that number has hit 86%.)

See Facebook, Twitter, LinkedIn, Flickr and Wikipedia grow up before your eyes.

An astounding array of social stats. The full size infographic can be found here.

Posted by: David | September 13, 2011

WWW: Where We Were, 1996 [Infographic]

If you are under 30, never mind.

The rest of you, remember GeoCities? … It was 1996, the first full year I wrote about the Internet.

Flash back. AOL.com was the most popular Web site, followed by WebCrawler.com and Netscape.com.

OnlineUniversity.Net reviewed the average American Web user then and now.

Here is a slimmed down version of the infographic. You can find the humongous wide screen version here.

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