Posted by: David | July 8, 2009

All Things Twitter … Way More Than 140 Characters

Social media tracker Sysomos released what has to be the definitive study of Twitter users and their online habits last month. I’m just catching up.

Highlights, taken directly from the summary:

• 72.5% of all users joining during the first five months of 2009.

• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
• More than 50% of all updates are published using tools – mobile and Web-based – other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Of people who identify themselves as PR professionals, 65.5% have never posted an update
• Of the people who identify themselves as PR professionals, 15% follow more than 2,000 people.

WORTH NOTING: This is based on a study of 11.5 million Twitter users; as of April Market Vox was reporting that Twitter had 17 million U.S. user accounts and 24 million worldwide, so the Sysomos study is based on an incomplete universe, for whatever that’s worth.

You can find the 29-page report on the Sysomos Web site.

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