Posted by: David | December 18, 2009

Geezers ARE online and lovin’ it

“Matures” — the folks even older than Baby Boomers — use email, shop online and search for health and media info and even play free online games, a Media Post Research Brief reports.

  • 94% use email “regularly”
  • 77% shop online
  • 59% manage their finances and banking

By comparison, 93% of Boomers use email and 71% shop online.

And 90% of Matures (65+) use cell phones compared with 88% of Boomers.

Where are the Geezers’ soft spots? Social media and texting. Only 18% text, compared with 92% of Millennials (18-29), 76% of Gen Xers (30-44) and 48% of Boomers (45-64).

This Internet thing is really catching on.


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