Posted by: David | January 6, 2010

Research Brief: Just the Facts (Fabulous)

The Center for Media Research put out a wonderful summary today of a Nielsen fact sheet on media usage.

I won’t repeat specifics here, but these are just some of the categories of data:

  • Mobile phones
  • Top 5 Smartphones (% Ownership)
  • Top 5 Mobile Sites (#4 may surprise you)
  • Top[ 5 Mobile Video Channels (I did not guess #2-5)
  • Internet
  • Social Networking
  • Top Networking Sites Year-Over-Year Trend

While most data are from Nielsen’s November reports, it’s a great benchmark for 2010. I’ll be using it regularly.


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