Posted by: David | March 15, 2011

Online Audience Gets Younger All the Time: New Demographic, 0-5

The online audience gets younger and younger and younger.

A new report from the Joan Ganz Cooney Center and Sesame Workshop found:

  • Of the very young children who use the Internet, 80% do so at least once a week.
  • At age 3, about one-fourth use the Net daily.
  • By age 5, almost half do so.
  • And by age 8, more than two-thirds use the Internet on any given day. (Page 16)

That’s a whole new online marketing demographic

What are all those munchkins doing online? Video, what else. (Well, yes, some gaming.)

Those findings should show up in Beloit College “mindset list” of things graduating high school students have always lived with — Class of 2029 edition.

Here are some other media activities for the younger set, from the Always Connected report:


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