Posted by: David | March 16, 2011

comScore Parses the Data on How We Use Mobile

Driven by the “growth in smartphone adoption, 3G/4G device ownership and the increasing ubiquity of unlimited data plans,” almost half of mobile users in the U.S. (47%) used their device to connect with the Web, up almost 8% from the previous year, according to comScore.

“Mobile media users,” as defined by comScore, “browsed the mobile web, accessed applications, downloaded content or accessed the mobile Internet via
SMS.”

Talkers — the folks who used their device for voice only — well, they declined by 16% and now represent fewer than three in 10 users (27.6%).

We have have long known that countries in Europe and Asia, where folks are less tied to their land line carriers, use their mobile devices, formerly known as cell phones, to do a lot more than we in America do. Now we can start to get a measure of that.

comScore’s inaugural Mobile Year in Review report for 2010 looks at the top highlights in mobile across the U.S., EU5 (UK, France, Germany, Italy and Spain) and Japan. Good stuff.

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