Posted by: David | May 17, 2011

Social Media Winners and Losers

I’m a sucker for a data-filled infographic.

Ignite Social Media parsed the numbers for 54 social networks worldwide and picked the winners and losers.

The envelope please.


  • Tumblr
  • Weibo
  • Reddit
  • StumbleUpon
  • LinkedIn

Truth be told, I can’t tell whether these five were measured on percentage increase (from a small base) or numerical increase on the same scale.

And the not winners, aside from MySpace, which everyone knows leads the list:

  • Friendster
  • Ning
  • Hi5
  • Kaixin001

Doesn’t matter how these five where measured. Their numbers are heading the wrong way.

Some of the most interesting insights involved demographics.

For instance, YouTube ranked among the top 5 networks with the youngest audience.

And my people, where are my people (the geezer generation)?

And finally, what makes stand out? Oh, never mind. That’s too obvious*.

The infographic is just too long to publish here, but I encourage you to take a look.

I told you it was too long.

* has the highest percentage of women.


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