Posted by: David | June 21, 2011

Social Networkers: More of Us, Older, Majority Women

Pew has yet another new study out tracking who we are online.

Released last week while I was offline at the beach, the November 2010 survey found:

  • 47% of American adults, or 59% of adult Internet users in the U.S., use at least one social site.
  • More than half of social users are 35 or older.
  • 56% of social users are women. (When did that happen?)
  • Facebook, that alternate World Wide Web, attracted 92% of social users, followed distantly by MySpace (still?), LinkedIn and Twitter (hot on the heels of LinkedIn).
  • More than half of Facebook users and one-third of Twitter users engage daily.
  • Internet users in general, and Facebook users in particular, are more politically active than most people.
  • On average, the surveyed sample had 229 Facebook friends. (And since most people have trouble keeping track of more than 20 people at a time, that suggests to me that people are moving their entire universe online.)
  • As always, kudos to Pew for counting.


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