Posted by: David | September 7, 2011

28% Use Cell Phones to Navigate (Pew)

28% of American adults with cell phones use them to get directions or recommendations based on their current location. (This works out to be 23% of all U.S. adults.) So says Pew.

As someone who often finds himself in the wrong block in Old Town Alexandria, I can relate. I imagine you can, too.

Other findings:

  • A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones.
  • 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults.

Find the report at Pew’s Internet and American Life Project.


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